Leads and the sales pipeline

Leads and the sales pipeline

A lead is anyone who's shown interest but isn't a paying member yet. CombatScore collects them in one place so nothing slips through the cracks between "they reached out" and "they joined."

Find it under Gym → Leads.

Where leads come from

• Your public page's free-trial form (see Your public page sign-up button).
• Your gym subdomain site's trial-booking and contact blocks.
• Manual entry — walk-ins, phone calls, referrals you add yourself.
• Event RSVPs and referral links.

Each lead carries a source so you can see what's actually bringing people in.

The pipeline stages

Leads move through stages: new → contacted → trial scheduled → trial active → trial completed → enrolled (or lost). Drag a lead between stages or update it from the lead's detail, and log activities (calls, notes, texts) as you work it.

When a lead becomes a paying member — or claims a trial account and enrolls — they convert to enrolled and link to their member record, so you keep the history.

Working leads well

• Follow up fast. Trial-scheduled and new leads are the ones that go cold; the pipeline surfaces them so you know who to call.
• Log activity. A quick note after every touch means anyone on staff can pick up the thread.
• Watch your sources. If most enrolled members came from one channel, lean into it.

Trial-booking and form leads can auto-create a claimable account and email the prospect, so the handoff from "interested" to "set up your CombatScore" is one click for them.